• Qumoja

A Black Man "Discovering" Europe : Reverse Colonialism


"The Big John campaign is a continuation on the successful themes we’ve started to build for Chicken Licken, where we strive to put South Africans at the fore — creating a sense of pride and patriotism. Just like the film, we’re turning things on their head, putting South Africa on top of the world map, " says Martin Schlumpf, Joe Public creative director.